The concept of Theory i Management was given by renowned economist and management guru - Prof. Arindam Chaudhuri. Theory i is an attempt to understand and define the Indian worker just like the Japanese had tried to do with their Theory Z. Theory i Management is about India centric management styles for managing Indians at work.
Prof. Chaudhuri believed that inspite of India having the best reservoir of skilled human talent,our organizations have not been able to do well. One of the main reason for this has been our failure to develop an indigenous management style, which revolves around our cultural roots and upbringing.
Prof. Chaudhuri says that while the job security aspect could be reduced, the human touch in managing Indian workers could be increased. They should be made to feel that the company cares for them through regular training programmes, family welfare schemes etc. This would increase their level of commitment for the organization they work for. Prof. Arindam feels and believes that human touch can do wonders on an average Indian psyche. Prof. Chaudhuri further suggests that professional studies should be made a part of on the job training like in Japan.
Prof. Chaudhuri further suggest that it is high time Indian organizations start thinking sincerely about their people and develop “Indian - people friendly management practices. Prof. Chaudhuri further says that Indian managers must write books about how Indian companies are being managed, and we should do away with the foreign books on Management styles.
Prof. Chaudhuri confirms that it is purchasing power and only purchasing power of the market that determines the long run growth of any economy, industry and company.
At micro level Indian leaders could do well, perhaps by implementing Theory i Management with the help of Indian leadership techniques which are explained beautifully in some of our epics like “the Saam, Daam,Dand philosophy in the Geeta”.
Prof. Chaudhuri further fanatically believes that we in India need to remove the dicotomy existing in our system,where on one hand we keep harping about our culture and its strengths and on the other hand we overlook this aspect completely when it comes to managing our people.
“Theory'i' Management”, is thus about India centric management styles for managing Indians at work.